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What Is ASOS Marketplace - A Guide for Newcomers

Curious about what is ASOS Marketplace? Launched in 2010, this distinctive platform empowers over 900 independent boutiques to showcase their unique styles to a global audience. Surprisingly, this marketplace has collections from more than 50 countries, providing a vast array of choices for every fashion aficionado. Dive into a world where vintage gems and contemporary designs meet.

A smiling woman working with software to sell on both eBay and Depop
ASOS Marketplace is among the top UK clothing and footwear online stores

What Is ASOS Marketplace

With its headquarters in London, ASOS Marketplace is a prominent player in the fashion e-commerce industry. It's revolutionizing the way that consumers purchase apparel, accessories, and antique treasures. 

In fact, it's one of the best online selling platforms, offering a distinctive and customized shopping experience. It distinguishes itself in the digital fashion space by connecting fashion-forward people with a carefully chosen range of products.

Independent brands, up-and-coming labels, and vintage vendors can all list their goods on ASOS Marketplace. It gives resellers access to ASOS's international clientele and the chance to highlight their goods. Here are some interesting statistics about the ASOS Marketplace you should know about: 

  • The platform's audience is 63.5% female and more than 36.5% male,
  • The majority of people who visit the platform are from 25 to 35 years old,
  • The leading country with desktop traffic to marketplace.asos.com is the UK, with almost 28%.

Difference Between ASOS and ASOS Marketplace

Even though it has the same name ASOS, the Marketplace runs on its own and offers a unique shopping experience. This means that your account on ASOS Marketplace is completely distinct from the account on ASOS.com. 

A person working on a laptop
 There were almost 100 million ASOS orders in 2022

How Does ASOS Marketplace Work

If you're thinking about starting an e-commerce business on an online marketplace platform such as ASOS Marketplace, then you need to know how it works. Check out the following steps and effortlessly enter the world of some of the best UK online marketplaces.  

Create a PayPal Business Account

Before you start to resell on the ASOS Marketplace, you must have a Business PayPal account if you don't already have one. Since regulations can differ by country, make sure that the status of your account has been completely validated (if you're unsure, call PayPal). Additionally, you must confirm that the account can automatically accept GBP (also known as "multicurrency") as a GBP balance or as a conversion for payments.

Submit an Application Request for a Boutique

You have to sell your own designs or a genuine vintage selection (Y2K or older) to be accepted as a boutique on this marketplace. Keep in mind that they are quite picky about what kind of boutiques are allowed to sell. Once you fill out the application, you'll get a response within three business days.

List Your Goods

Once the application gets accepted, it's time to start posting goods on your boutique. You need five listings to get started. Each product listing may have up to five images, and you must make sure that the photos follow the platform's photography policies

But, what can you list, no matter if you're using multichannel listing software or doing it manually? You can post authentic vintage goods and accessories from the year 2000 onwards. Customers can quickly distinguish between new and old items on the website, making it easy to locate the right audience.

If you're becoming a clothing reseller and need more information, make sure to check out the video below

Keep the Excellent Client Service Because It Is Essential

The platform's goal is to make sure that all of its boutiques consistently uphold a high quality of customer service. This means that when starting a resale business, the customer service must be on par with or better than the standards outlined in the platform's Boutique Standards Guide.

Provide Top-Notch Delivery

One of the most proven ways to maintain customer satisfaction is to make sure of speedy delivery. To provide clients with the greatest deal and delivery schedules, compare shipping companies. After an item is sold, it should be delivered promptly and in the condition that was stated.

Customers will expect a certain level of packaging from you as a boutique on ASOS Marketplace, so make sure you take the time to package your products beautifully. On a platform such as this (but also on others - Etsy, Depop, and Vinted), small gestures like including a message with the things or wrapping them in tissue paper can go a long way toward garnering positive reviews. It will also ensure a devoted following for your boutique.

Gift boxes with greeting card
It's the little gestures that count

Is This Multi-Vendor Marketplace Platform Authentic

ASOS Marketplace maintains a strict adherence to authenticity, permitting the purchase and sale of only real fashion items. So, yes, this online selling platform is authentic. You may get support if something goes wrong on ASOS Marketplace, which has a zero-tolerance policy against the trade of counterfeit items. As promised, they will take immediate action to remove any counterfeit goods or questionable things that are sold.

ASOS only carries real, legitimate products that we have purchased straight from the businesses they carry. So the buyers can be certain that the item they have received is real. Also, shoppers are welcome to return their purchase to the reseller for a complete refund.

What Is the Price of Starting a Store on ASOS Marketplace?

A fee of 20% is charged on sales made using the platform. But don't despair if you're opening an online business with no money because there is no monthly fee on subscription. In addition, they provide NUS Extra cardholders with a 10% student discount on reseller rates. However, in order to take advantage of this offer, you must renew your membership with NUS Extra when the card expires. 

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Over 25 million people use ASOS, 40% of them are UK-based

Make Online Selling an Adventure With Top-Notch Cross Listing Software

Being an online reseller takes a lot of time, especially when you're on multiple platforms. However, it doesn't have to be with reliable software for selling online. Sign up with Zipsale and sell used goods three times faster. Save up to 40 hours for every 1,000 listings. Also, manage the stocks effortlessly. Modify item details quickly across numerous marketplaces without having to physically update item forms. Make the most of your online journey and have fun while the crossposting tool does the hard work. 

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