What Is a Good Conversion Rate on Etsy?
When you start taking your Etsy shop seriously, you'll start paying attention to the metrics that tell you how well you're doing and how much you're improving. One of the most crucial metrics to keep track of is the conversion rate. But what is a good conversion rate on Etsy? In this text, we talk about what conversion rate is, what percentage it should be, and what factors can affect this number.
What Is a Conversion Rate?
Conversion rate is a metric that tells you what percentage of users who have visited your Etsy shop have actually purchased something from you - in other words, the percentage of visitors "converted" to buyers. Obviously, your goal as an online reseller is to increase this number. Conversion rate is one of the crucial metrics to keep in mind when running an e-commerce business.
Focusing on improving it means you're focusing on getting quality traffic to your shop instead of getting more traffic that won't necessarily be useful to you. Think about it - what's the point of a high number of visitors to your Etsy shop if none of them end up purchasing some of your listings? It's better to have fewer visitors but a high conversion rate - meaning you get plenty of sales on Etsy - than plenty of visitors who just check your products but never buy them.
The Difference Between Clickthrough Rates and Conversion Rates
We have to take a minute to explain the difference between clickthrough rate and conversion rate because they seem like similar metrics, but they actually mean very different things. Clickthrough rate is the percentage of people that see your Etsy listing and click on it. On the other hand, the conversion rate represents the percentage of users who click on your listing and then make a purchase.
It's not the same - a high clickthrough rate doesn't necessarily mean a lot of conversions. You can have plenty of users clicking on your listings but not many sales - this can be a problem if you want to be successful on Etsy. It usually means you should improve the quality of your listings and the way you present the product you're selling. That's a proven method for getting listings that convert!
How Do You Calculate Your Conversion Rate?
To figure out if your conversion rate for a certain period is good, we first need to calculate it. It's simple math that will take you a minute or so - just divide the number of sales you made in that period by the number of unique visitors to your Etsy store in that same period. Multiply the number by 100 to get the percentage. How to find the number of store visitors?
- Simply go to Shop Manager on your Etsy account,
- Then click on Stats,
- Next up, click on Site Traffic.
Here, you will be able to see the number of views your store had in the period of your choosing (you just need to select the period for which you want to see the views). You also need to find the number of sales you made in the same period. Again, go to Shop Manager, and just click on Orders. You can select the time period for which you want to check the sales, and you will get the number. Now that you have both numbers, all that's left to do is calculate your conversion rate.
What Is a Good Conversion Rate on Etsy?
Based on the vast research by Etsy sellers, the average conversion rate on this marketplace platform is 1-3%. Naturally, the number can vary depending on what niche your products are from. For example, jewelry sellers have better conversion rates than those who sell household items.
Still, we can't forget the effect your marketing strategy has on your conversion rate. The main thing to focus on is improving your store in any way you can and staying ahead of your competitors. Sellers from other industries with higher conversion rates don't have any effect on your e-commerce business success. So, what can you do to improve your Etsy shop? Check out the video below that talks about tactics for increasing your conversion rate.
What Can Affect Your Conversion Rate on Etsy?
Obviously, the amount of traffic your shop has will have a huge impact, but that's not all. Oftentimes, the thing that drags down your conversion rate is the pricing - too high prices that make buyers give up on purchase or too low prices that make them think your product isn't of good quality. You have to find a middle ground.
High shipping costs are also a common issue, and offering free shipping can help you, but you need to balance it carefully if you want to end up making a profit. Quality products are those that sell - not only do you have to offer them in your shop, but you also have to provide good photos that will show the buyer what the item really looks like. Product descriptions are not to be overlooked as well, as they have a huge effect on whether or not something will be sold.
While You Work on Etsy Conversion Rates, Why Not Try Other Online Selling Platforms as Well?
Yes, Etsy is one of the best online selling platforms out there, but there are others that are worth your time and can do a lot for your online selling business. If you decide to give them a try, you will need software for selling online that will help you manage multiple listings across different marketplace platforms. Zipsale is one of the top-rated multichannel listing software that can help you achieve just that! Sign up today and see how crossposting can be simple with a reliable crossposting tool!
