What Are the Most Popular Etsy Products?
If you're considering Etsy as the online marketplace platform for your new e-commerce business, we can promise you that you won't regret becoming an Etsy seller. But what niche should you focus on? If you're not sure what you want to sell, exploring the most popular Etsy products can help you make the right choice. Find out which categories sell best here and embark on a journey to becoming a successful online reseller.

What Are the Most Popular Etsy Products You Should Consider Offering in Your Online Store?
You probably know that Etsy is one of the most popular online selling platforms nowadays. It's a trusted marketplace that has built a community of more than 94 million users. However, this isn't just a place where you can find second-hand clothing for reasonable prices - Etsy stores offer a wide variety of items to choose from, and handmade and vintage pieces are especially in demand here.
For a new online reseller, a vast number of options can be confusing - what should you sell? How to tap into the market demand and make money on Etsy as soon as possible? One of the main things to do if you want to create a successful Etsy shop is to choose your niche among the best-selling items on Etsy. So, let us help you out - take a look at the most popular categories of items worth selling on Etsy:
- Print-on-demand items,
- Craft supplies,
- Paper and party supplies,
- Handmade items,
- Jewellery,
- Clothing,
- Home decor and art,
- Wedding items,
- Toys and games.
Play to Your Strengths - Choose a Niche You Have Knowledge of and Are Passionate About
As a new online reseller, you have to understand there's a lot you don't know about the game of selling online - this job is not just posting listings on Etsy and waiting for a buyer. What will make it easier to dedicate yourself to the process is choosing a niche you know something about or have unique access to. Consider how difficult it will be to create or gather the items you want to sell and how high your costs will be.
The categories we've mentioned above aren't the only popular options on this marketplace platform but are great examples of what beginners can successfully sell on Etsy. Now, let's say a few words about a couple of categories we recommend you consider for your new e-commerce business.

Print-On-Demand Projects - An Excellent Niche for Etsy Beginners
The print-on-demand (POD) business model is popular across all of the best online selling platforms, and Etsy is no exception to the rule. The demand is high, and POD online sellers will always get sales on Etsy. You don't need much to invest in this type of business, and it's easy to learn the basics even if you've never sold POD items before. This is what makes it a top choice for someone who's still perfecting their online selling skills. Here are a few examples of items that you can sell:
- T-shirts,
- Tote bags,
- Mugs,
- Stickers,
- Magnets.
Paper and Party Supplies Are Always in Demand - They Can Be Printables
Crafting paper and party supplies with your unique signature can be a profitable business. Whether it's party invitations, decorations, or tableware, the demand on Etsy is huge. The opportunities expand once you realize that you can also sell printables - these can be invitations, stickers, and greeting cards. So, if you've asked yourself - what are the most popular digital products on Etsy? - this is one of the possible answers. Of course, there are more - check out the video below that talks about the best digital products to sell on Etsy.
Craft Supplies Are Doing Great on Etsy As Well
Art and craft materials are easily sold on Etsy because creating handmade crafts is a popular hobby - and a job - nowadays. You can tap into that market by offering basic items like beads, gems, stones, or hooks and crafting tools for making jewelry, or you can narrow down the niche even more and offer essentials for making candles, ceramics, and soaps.

Handmade Items Are Bread and Butter of Etsy - Put Your Artistic Side to Good Use
While selling supplies is quite profitable, creating handmade goods out of those same supplies can be an even better way to sell on Etsy successfully. The global market of handmade goods is expected to reach $1.86 billion by 2032, so why not take advantage of the growing demand? As we said before, play to your strengths and create something unique - authenticity is what helps you build your Etsy account and get a reputation as a seller. Whether it's home decor, accessories, art, candles, or soap, we have no doubt you'll find your audience.
If You Have a Talent for Handmade Jewelry, Be Sure to Give It a Try
Did you know that the top Etsy seller in 2024 is a shop that sells jewelry? The opportunities in this category are endless. From classic items like necklaces and bracelets to something more complex, such as personalized jewelry, there are a lot of interesting pieces that sell well on Etsy. Since the demand is high, handmade jewelry is a category that requires a unique touch if you want your brand to stand out. Still, if you have talent, don't be afraid to give it a try - and exercise patience.

Have You Tried Crossposting on Other Platforms? If Not, It's Time - Try Our Crossposting Tool
Etsy is an excellent marketplace platform, but it's not the only one. Experienced resellers never focus on just one platform - instead, they find ways to successfully crosspost and keep track of dozens of listings at the same time. The key lies in having efficient multichannel listing software, and we have just the one for you. Zipsale is software for selling online that will make your job easier - sign up today and experience the benefits of our crosslisting software.