How to Sell on ASOS Marketplace - A Beginner's Guide
Are you ready to tap into the vibrant world of fashion e-commerce? Learning how to sell on ASOS Marketplace can be your ticket to accessing a young, style-savvy audience. With over 23 million active buyers and a remarkable surge in boutique openings during 2020, the platform has proven to be a lucrative platform for emerging fashion brands and vintage collections. So, let's check out how to master the art of online sales on one of the UK's leading fashion platforms.
How to Sell on ASOS Marketplace
The first thing to do when selling on ASOS Marketplace is to open and set up a store. Then, make sure to follow the guidelines for successfully listing the products for more potential purchases. Simultaneously, you have to learn about the reseller's responsibilities and what you can and can't list. Last but not least, start promoting goods on social media and get a wider audience.
Setting Up Boutique on ASOS Marketplace Is the First Step
ASOS refers to its stores as boutiques. So, once you decide to become a reseller, the ASOS team will investigate your request to see if you meet the reseller's requirements. It can take up to three working days to complete the process, and you could be required to provide further materials or information about your e-commerce business.
You must demonstrate that you resell some of the best and most authentic third-party brands rather than fake goods. After gaining access, focus on getting your own administration account. After that, you can begin uploading products and setting them up for sale.
Since PayPal or Stripe handle all payments, if you don't already have an account, you must create one. The initial steps will be walked through by an Assistant Manager.
Financial Aspects of Opening and Reselling on This Multi-Vendor Marketplace Platform
One crucial aspect of opening a boutique is the cost of it. If you're thinking about starting an online business with no money, this marketplace could be just for you since there's no monthly subscription or listing fee.
On the other hand, there's a 20% fee charged on sales made using the platform. In addition, the platform provides NUS Extra cardholders with a 10% student discount on reseller rates. However, in order to take advantage of this offer, you must renew your membership with NUS Extra when your card expires. So, you do the math on whether reselling is profitable or not.
Product Listing and Presentation of Your Boutique
As a fashion marketplace, ASOS has a really well-designed layout. One of the most important things is product photos. This stands for some of the best online selling platforms, such as Etsy or eBay. And if you're using cross posting software to make the crossposting easier, you're well aware of it. Follow the steps below and become a successful full-time reseller:
- Upload per product, up to five photos (with an optimal size of 870x1262 pixels),
- Artificial lighting is not as valuable as natural light,
- Steer clear of excessive photo retouching,
- Pictures that use mannequins or flat images are prohibited (unless you are a stationery vendor),
- Model-related images can only feature one subject,
- Catwalk photos and black-and-white pictures are invalid.
- The lifespan of an active listing is 120 days,
- Goods that contain animal hide, leather, or fur, even if they are antique, are prohibited.
Responsibilities and Guidelines You Need to Follow as a Reseller
The conditions for reselling aren't as stringent or more difficult than those of other e-commerce sites. Just like on any other online marketplace platform, ASOS Marketplace product pages need to have accurate sizing charts and thorough product descriptions.
Pay Attention to Top-Notch Customer Service
Customer service is something that ASOS takes great pride in. In order to maintain sales, you have to make sure that your customer service is "PERFECT." Consumers are able to provide reviews for the goods they have purchased, and in order for a fashion shop to stay in business, it must have ratings of 90% or higher. So, keep in mind that customer inquiries must be responded to within one business day.
ASOS Marketplace Shipping and Return Policy
Items in stock have to be prepared for shipment in two business days (and the same goes for exchanges and refunds). Whether you're using the much-needed software for selling online for selling on multiple platforms or not, you'll see that ASOS doesn't provide its own shipping or return policy unlike, for example, on Depop. Instead, resellers are responsible for handling shipments and returns, which have a 14-day maximum.
This does, however, provide you the flexibility to indicate the delivery prices that you desire (though you should research competitors to see if they are providing more desirable terms). In the event of a disagreement, PayPal will handle the resolution rather than ASOS.
As one of the most common questions is how to change shipping addresses, make sure to check out the video below.
Promoting Products for the Best Results
Once the reselling business idea becomes a reality, you need to focus on getting the sales. But how to do it in the best possible way? Boutiques are urged by ASOS to develop a distinctive and superior image. You as a vendor should market your shop on social media accounts by consistently referencing ASOS.
Use the Help of a Reliable Multi-Channel Listing Software and Increase Your Sales
Having the listings constantly updated isn't as easy as you might think, even if you're reselling on only one platform. Now imagine you want to expand your audience and get help from software to sell on both eBay and Depop, including ASOS Marketplace. Sign up with Zipsale, a trustworthy crossposting app, and save time while making more money.
