How to Make Sales on Etsy for Vintage Home Goods - Tips for Starting Your Shop
Etsy is one of the best online selling platforms - there's a lot of potential for selling various types of products, including vintage pieces. If you don't want to be like every other reseller who sells vintage clothes, why not learn how to make sales on Etsy for vintage home goods? It's an excellent category, and we've prepared a few useful tips that will make the beginning of your reselling journey easier.
How to Make Sales on Etsy for Vintage Home Goods? Get Familiar With Etsy
If you want to make any kind of sales on Etsy, it's best to take time and research the platform to learn how posting a listing works and what kind of items sell well here. Etsy is best known as a multi-vendor marketplace platform for selling handmade items, but vintage is a close second. From vintage clothes to various types of home goods, you can sell pretty much anything on Etsy.
The rule is that an item needs to be more than 20 years old to be considered vintage. Anything that gives a unique or nostalgic feel will sell quickly on Etsy. The platform has its own set of strict rules when it comes to vintage pieces. They have to be in good condition, and the listing description and photos must represent them accurately.
Naturally, selling any kind of counterfeits or items from endangered species is strictly forbidden. This is just the basis of everything you need to know about Etsy - there's a lot more to learn when you narrow the field to selling vintage home goods. Check out the video below to learn more about making money selling these types of vintage pieces on Etsy.
Fill Out the "About You" Section to Give Buyers an Idea of Who You Are
One of the crucial things new resellers should know is that you have to present your Etsy shop as a whole, not just one particular vintage bowl or vase. What does this mean? Buyers will more likely purchase from someone whose Etsy shop looks like a brand - not a blank account. This means you have to put a nice profile picture and fill out the About You section on your profile. Trust us, this is more important than it seems. In the beginning, when you don't have reviews, this is what will make people want to buy from you.
Take Time to Define Your Brand - Curate Vintage Pieces You Like
Your work will be more fun if you choose to curate vintage home goods that fit your taste. Don't look for items you think people will like - choose those that you like. This will help you narrow down your shop to a specific aesthetic that will be uniquely yours. Additionally, you can decide to focus on a specific time period, but you can also post items from various eras.
What's important is the way you present them - when you take photos, try to make them feel uniform and true to the aesthetic of your vintage brand. It's also recommended that you educate yourself on everything you can about the type of vintage home goods you sell.
Advertise Your Etsy Shop on Social Media Platforms to Gain a Wider Audience
Advertising your Etsy shop on various social media platforms is one of the best ways to reach potential buyers. When you choose a name for your shop, make sure that the handle is available on the platforms you use - whether it's Instagram, TikTok, Facebook, or all of them. You'll be surprised how social media can help you make sales on marketplaces like Etsy.
Price Vintage Pieces Wisely - Consider Their Value and the Work You Put Into Curating Them
When deciding on the price of a vintage item, several things need to be considered. First, the amount you paid for the item. Second, what is the ongoing rate for that kind of item on Etsy? Third, how much work did you put into preparing the piece for selling online? Did you repair it or clean it before photographing and posting the listing on Etsy? Before you settle on a price, ask yourself - if you were a buyer, would you consider this price reasonable?
Provide Good Photos and Detailed Descriptions in Your Listings
This might go without saying, but we'll mention it just in case. The quality of your listing can drastically affect the number of sales you will make. Not only should you post photos that showcase the item from all angles and in good light, but you should also pay attention to the listing description.
Tell potential buyers as much as you can about the vintage home goods you're selling - what time period are they from, and what style are they? With vintage pieces, it's not just about the item's condition - it's about the story it tells, so make sure your buyers get the story behind each listing.
Don't Narrow Your Efforts Just to Etsy - Try Our Software for Selling Online on Multiple Platforms
No matter how great Etsy is, it's just one of many platforms where you can post your listings. If you give crossposting a chance, you will expose your online shop to a wider audience, increasing your chances of selling an item and making a profit. Crossposting, or posting on multiple marketplaces, is simple when you use a good crossposting tool like Zipsale.
Zipsale is an outstanding listing software every online reseller should try. It takes the tedious work out of crossposting and helps you manage multiple inventories without breaking a sweat. Sign up today and experience how beneficial Zipsale can be to your business.
