A Reseller's Guide to How to Create an Account on ASOS Marketplace
ASOS Marketplace is among the best-known online selling platforms for independent small brands and vintage clothing resellers. Are you thinking of joining this fantastic marketplace? You won't regret that decision! But how to create an account on ASOS Marketplace? What are the basics that you need to know in order to start selling on this multi-vendor marketplace platform? Don't worry, we've got you covered - keep reading for everything a beginner needs to know about ASOS Marketplace.
How to Create an Account on ASOS Marketplace?
Creating an account on ASOS Marketplace isn't the same as creating an account on ASOS.com - this is an important distinction we must mention from the start. Once you head to the ASOS Marketplace website, you'll be able to sign up easily in a few simple steps. Let's take a look at what awaits you.
Sign Up and Apply to Become a Boutique
The first step is to click on Sign Up, then go to Create an Account. You can enter all the information manually, or you can use Facebook Connect. Don't worry - you'll have full control over what you want to share on Facebook if you opt for the second option. When the account is created, the next step is to apply for a boutique - this is the name ASOS Marketplace uses to refer to the store of a clothing reseller. Go to Sell, then click on Apply For A Boutique.
Now we get to the most important part of the entire process because applications on ASOS Marketplace need to be carefully filled. This platform is very selective about who they let become a seller - this is one of the ways they ensure customer satisfaction and the finest curation of original and vintage clothing. It's what allows customers to put their full trust in this marketplace. To qualify for a boutique on ASOS Marketplace, you need to sell either your own designs or true vintage pieces - Y2K or older.
Fill and Submit the Application
The application will require you to provide some basic personal information, your social media links, as well as product descriptions and photos as proof that you plan on selling exactly what you say you plan on selling. You will also be asked to describe your fashion boutique - this is very important!
This is crucial for the application's success - keep in mind that nothing guarantees you'll be approved, and ASOS Marketplace can turn you down if you don't meet their criteria! Of course, if you do, you have nothing to worry about - they usually review applications in up to 3 business days (it can take up to a week during certain exceptionally busy periods).
Set Up a Business PayPal Account
All transactions on ASOS Marketplace go through PayPal or Stripe. For this reason, it's important that you create a business account on PayPal, and don't forget that it needs to be verified. One of the benefits of PayPal over Stripe is that PayPal offers a Buyer Protection feature - for cases when seller and buyer can't reach an agreement. Your future customers will likely appreciate this, so PayPal is the payment option we would recommend.
Create Your Boutique and Start Selling Online
Once the application is approved, you can start customizing the boutique - it needs to stand out from the crowd and show your brand in the way you want it to be seen. Remember - unique storefronts are more likely to stay in customer's memory and compel them to come back for another purchase! ASOS Marketplace allows you to personalize the most visually appealing aspects of the storefront - these are the following:
- Brand's bio,
- Storefront image,
- Your logo,
- Product layout.
Time to Upload the First Listings
It's finally time to list your inventory and activate listings for sale. There is no limit to the number of listings you can upload, but the minimum to start is five. You won't be charged a listing fee - ASOS Marketplace just charges a 20% commission on every sale made through this online marketplace platform.
For every listing, you can upload up to five photos, and you must add an informative description - but try to make it concise. Nobody likes to waste time on lengthy texts when shopping. The quality of the photos is crucial - the platform itself often emphasizes this. Here are some basic guidelines we suggest you stick to:
- The ideal image size is 870x1262px.
- Try to rely on natural lighting more than artificial lighting.
- Black and white, as well as catwalk photos, are not allowed.
- Avoid excessive image editing.
- Flat shots or images with mannequins are not acceptable.
- Images with models must show only one person for one product.
Pro Tip - Rely on SEO Techniques to Reach a Wider Audience
If you want to reach a bigger audience and establish yourself as a reliable, high-quality boutique, one of the finest tricks you can use is implementing search engine optimization, or SEO for short. This means inserting relevant keywords in the brand bio and product descriptions. Choose words that people are most likely to search in relation to products, and don't hesitate to use brand names in product descriptions. This is just one of many great tips you'll need to learn - check out the video below for a bit more useful advice on how to sell.
In Addition to ASOS Marketplace, You Should Use Crossposting to Boost Your Online Selling Business
For a successful reselling business, you can't just rely on one platform like ASOS Marketplace - you'll need to use a few of the best online selling platforms, such as Vinted, Etsy, or eBay. This may sound confusing at first, but luckily, there is a crossposting tool that can help you out.
Zipsale is an outstanding multichannel listing software to sell on both eBay and Depop that will allow you to track your inventory and keep up with all the sales effortlessly. Why juggle between multiple platforms when there is crosslisting software that can do that for you? Sign up today and enjoy the numerous benefits of Zipsale for resellers!
