Depop vs. Poshmark - Where to Sell for Maximum Profit
Are you thinking of starting an online selling business? When you dive into the thrilling world of resale fashion, you'll face an important dilemma – choosing between Depop vs. Poshmark. These are two of the best online selling platforms, but which one is a golden ticket to maximizing profit? Picking the right platform is crucial, so let's break down their differences and find the perfect match for you.
What are the main differences between Poshmark and Depop? Well, Poshmark, popular in North America, emphasizes a social reselling experience with its Posh Parties. The fees are a bit higher, and the Posh community seeks primarily high-end items. On the other hand, Depop, with its younger demographic and global reach, looks like a social media platform. The fee structure is straightforward, while the items sold are mostly fashionable second-hand clothing.
Selling on Depop vs. Poshmark – Breakdown of the Best Online Selling Platforms
Poshmark began its journey in the USA in 2011 and has now reached over 80 million registered users across Canada, the USA, India, and Australia. It has a broad community of online resellers with diverse offerings from luxury to everyday wear. Poshmark features a more mature audience seeking shopping and social experiences on this multi-vendor marketplace platform.
On the other hand, buying and selling on Depop resonates with more trend-focused users, and the marketplace boasts a global footprint. Depop's online shops mostly attract Gen Zs and millennials who are fashion-forward and environmentally conscious. In 2024, it was reported that Depop's app includes 45 million registered users.
What Types of Items Can Be Listed on These Platforms?
We've already mentioned that both Poshmark and Depop marketplace revolve around clothing items, but accessories and home decor can be added to the list. However, each platform caters to specific buyers. Poshmark covers a spectrum from fast fashion to luxury brands. On this platform, you can sell:
- Women's clothing,
- Men's clothing,
- Kids' attire,
- Beauty products.
If it's a high-end piece, it will find its customers on this application. However, when it comes to the Depop marketplace, younger enthusiasts seek rare, indie brands and sustainable choices. This online marketplace platform revels in the unconventional.
How Can a Seller Set Up a Shop and Start Posting Listings?
So, how does Depop work? Sellers will notice that the process of creating an online resale shop is similar to setting up a social media profile. To list items, you have to upload photos of high-quality, fashionable feel. The next step is adding descriptions and relevant tags to help buyers find the products. Keep in mind that the platform's algorithm rewards active users, and posting Depop listings frequently can help your shop's visibility.
The experience on the Poshmark app is not too different. After creating a profile, the user can start listing items. This process involves taking clear photos, coming up with a catchy title, writing a good description, and pricing the item. Just like with Depop, this process is straightforward.
Managing Sales and Shipping on Both Platforms – Sell Like a Pro
Each app offers a specific solution for managing sales and shipping. Depop's sellers have two options. The first one includes using the Depop's shipping method, where fees are determined based on the item's size. They are delivered through the postal agency available in the country. The other option is to use self-shipping. During the process of shipping on your own, the buyers and resellers agree upon the timeline and the way in which this will be carried out.
Poshers can use Posh Parties and share groups to boost sales. The sellers receive a prepaid and pre-addressed shipping label once the item is sold. In order to simplify Poshmark's shipping, the platform is designed so that the sellers only need to package their item and drop it off at a USPS location. Here is a bit more information on how to ship easily on Poshmark.
Poshmark vs. Depop – What Are the Seller Fees Like?
Both of these online selling platforms charge seller fees, but the structures are a bit different. While Poshers will need to pay a percentage of the sale price to the application, Depop's sellers need to pay a fee determined by the total transaction amount.
Selling Fees on Poshmark
Poshers are subject to a selling fee structure based on the amount the item was sold for. For anything sold for $15 or less, the app will charge a flat fee of $2.95. However, for anything that is sold for more than $15, Poshmark will take a 20% commission, leaving the sellers with 80% of the profit.
Selling Fees on Depop
The Depop fee structure is not complex at all. Resellers are charged a 10% fee on the total transaction amount, which includes the shipping costs and the sale price. Once an item is sold, Depop calculates its commission after taking into account the sale price and the shipping charges.
How to Use Promotions on These Apps? Which One Offers More Features?
Both Poshmark and Depop offer promotional tools to boost the visibility of listings and drive sales. Poshmark has a feature called Posh Promote, where online resellers can offer discounts on bundles and reduce their prices. Posh Shows and Posh Parties are another way to signal to the buyers that there are items on sale.
On the other hand, Depop has a feature called Boosted Listings. This boosting tool is a great way to get more buyers to notice your products during specific searches. In case the customer chooses the listing from the Boosted Listing tile, the seller will be charged an 8% fee. Overall, Depop's promotional tools are considered less extensive than Poshmark's.
Who Wins in the Poshmark vs. Depop Debate?
The Poshmark vs. Depop debate doesn't have a one-size-fits-all answer. Each platform caters to distinct buyers and offers unique features. Poshmark, with its community-driven focus, is perfect for users aiming at a diverse demographic, from everyday wear to luxury items.
Depop, on the other hand, is the go-to for those targeting a younger, more trend-driven audience with a desire to explore authentic and vintage finds. The true winner depends on the seller's target market, style of goods, and selling experience.
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There is no need to decide between Depop and Poshmark when you can use both – you just need cross-listing software. This way, you can promote your listings on both online selling platforms. What's more, you can reach buyers on eBay, Vinted, Shopify, Etsy, and Facebook Marketplace as well. But which crossposting tool should you use?
This is where Zipsale enters the scene – our crossposting software is the perfect choice for every reseller aiming to boost their online business. With Zipsale, managing multiple inventories and dozens of listings is easy. Sign up now and see how easy it is to crosspost when all your listings are managed effortlessly with quality multichannel listing software.
