Can You Have Multiple Shops on Etsy?
Most resellers who start selling online on Etsy find the platform profitable and easy to work on. There's a reason why Etsy is one of the best online selling platforms out there. The success that can be found here leads many to wonder - can you have multiple shops on Etsy at the same time without breaking the platform's rules? Let's find out - here's all the information you need to ensure you make the most of your online business.
Can You Have Multiple Shops on Etsy?
Great news for all ambitious online resellers - the Etsy platform clearly states that their sellers can run multiple shops at the same time. If you have enough time and energy to manage more than one store, you are more than welcome to expand your Etsy business. The marketplace doesn't even limit users in the number of shops they open - you won't be breaking any rules no matter how many you open.
Realistically, running even two, let alone more shops, can be time-consuming. Resellers need to be ready to put in a lot of effort to ensure their second (or every subsequent) Etsy shop is as successful as the first one. On top of that, you should find time to keep up with the trends and changes on this marketplace platform. Take a look at the video below to find out what to expect from Etsy in 2025.
What Are the Benefits of Running Multiple Etsy Stores?
Before you open your second shop, ask yourself - what can I gain from this business move? Sure, you will have a lot more work to do, but you know that selling on Etsy is worth it and that the benefits outweigh the downsides. The most obvious benefit is boosting your visibility on the platform and reaching a wider audience. Consequently, you will likely make more sales and increase your profit.
If you want to start selling something that's completely different from the products you offer in your existing Etsy shop, it would make sense to open a second store to separate these two inventories. Plus, we all know that mixing items from different niches in one online store doesn't really look professional!
When you sell items from one niche, you can narrow down your advertising efforts to focus on the target audience - this will make your marketing more efficient. Lastly, if you have two shops, you can try different marketing strategies and track the results to see which one is more profitable.
Rules and Regulations Regarding Multiple Shops - Here's What You Need to Know
Naturally, every shop you open must comply with all of Etsy's rules for sellers. If you break the rules, the platform has the right to shut down your store, and all your other stores can become liable as well. Etsy doesn't necessarily shut down all the stores from one seller if they break the rules with one shop, but you should be aware there's a possibility of that happening.
Can You Have Multiple Etsy Shops on One Account?
This is the only catch you need to be aware of when creating a second shop - you can't have two shops under the same Etsy account. So, before you can open a second shop and continue to enjoy selling on Etsy, you need to create a second account. As you know, opening an account on Etsy is pretty straightforward, and all it takes is for you to have a second email address you can use for the new account. If you don't have that, you'll just need a few minutes to create a new email.
Once your new shop is up and running, there's one little detail you'll need to take care of. Etsy wants its sellers to be fully transparent about all their shops on the platform, so you should disclose the information about all your shops in the Public Profile section of each shop. This takes only a few clicks:
- Go to Account settings,
- Click on Edit profile,
- Find the About field,
- List your other stores in that field,
- Click on Save changes,
- Repeat this process on all your Etsy accounts.
Can You Use the Same Banking Information for All Your Shops?
Yes, you absolutely can. Etsy allows you to use the same bank account for multiple shops. You can even use the same credit card if you like. One bank account means you will be able to easily track how much you earn through all your shops.
Can You Manage More Than One Shop on the Same Browser?
With most browsers, you can't sign in to two or more accounts on the same website at the same time. This means you can't sign in to more than one Etsy shop on the same browser at the same time. Switching from one Etsy account to another can be tiresome, but luckily, you can simply use different browsers for different shops!
Managing Inventories for Multiple Shops Is Easier if You Use Listing Software Like Zipsale
Running several Etsy shops can be quite a complex task - trust us when we tell you that every bit of help will be welcome. The best thing you can do for yourself is to start using crosslisting software that will ensure keeping track of all those inventories doesn't drive you insane. One of the top software for that purpose is Zipsale, an outstanding crossposting tool that will become an integral part of running your online business. Sign up for Zipsale today and start crossposting, whether it's on multiple Etsy shops or multiple marketplaces!
