Launched in 2011, peer-to-peer shopping app, Depop, has now conquered hearts of over 30 million users worldwide.
The sustainable fashion marketplace, most popular amongst 14-24 years olds, has been growing exponentially attracting more and more fashion lovers. The sellers are eager to earn by upcycling their preloved items, exchanging their unwanted items for long-desired pieces, or simply to browse through the feeds to get some fashion inspiration.
Known for its 'social media' feel, Depop, makes it irresistible for buyers to keep checking and scrolling the platform hundreds of times a day, enabling the most skilled sellers on the platform to turn their virtual shops into real money-making businesses. How? Check out our top 5 tips on how to successfully sell on Depop.
Depop is now on Zipsale
You’ll now be able to sell your items on Depop, along with other platforms, by listing them on Zipsale.
Aesthetics are everything!
Photos are the heart of Depop. You might say you know it all by now and have read numerous guides on how to take best shots of your items, but this is the most comprehensive guides out there. What is more important than well lit, well-composed photos, however, is the the interplay with one item picture and its neighbours on your shop’s profile – buyers love a consistent aesthetic, story, or theme.
Does this photo look good next to this one or does it overshadow it? How about the colour scheme – is it maintained throughout your listings? Is there a theme between your listed items or has it turned into a jumble? Even top quality items will struggle to get noticed by buyers unless you’ve thought it all out..
Make it your own!
Depop offers a unique opportunity to express yourself as a designer, entrepreneur, and an online marketing professional all at once. Make use of it! Create your shop’s unique identity, make it an extension of your personality through the multiple personalisation tools offered by the app. Think about how the shop name, the description of your shop, and the chosen style reflect the story you want to tell. How does it all come together and what kind of aspirational message does it convey? Don’t forget about your communication style too – your interactions with customers reflect on how your shop is perceived by prospective buyers.
Need more personalisation? How about connecting your shop to a social media channel, like Pinterest, TikTok and Instagram, where you strategically to promote your Depop shop. Create mood boards, record promotional videos, or share your new products in your stories regularly to give the best exposure. According to Depop, linking your Instagram account to Depop can boost your traffic by 11%.
Be sure not to forget the hashtags on Depop as well. Depop limits hashtags five per product, but why not make most of the ones available? A good hashtag order would be: #brand, #colour, #type, #material/pattern, #style.
When a sale is complete and you are ready to package up sold item for posting, add a ‘thank you’ note to your parcel to encourage repeat customers.
Transparency, honesty and expectations management
Whilst a harmonious photo layout will certainly attract new subscribers, managing the expectations of your customers by providing comprehensive descriptions of the condition of your items will help you gain good reviews and grow your returning customer base.
Is there that invisible stain at the very edge of that sweatshirt? Was that pair of jeans washed so many times that there are a few undesirable threads showing on the inside? Be honest about it. Better to be rewarded for transparency, than to gain a reputation of an unreliable seller.
Being objective about favourite clothes can be difficult, so ask someone's opinion you trust - to evaluate the current condition of the item you’re about to list.
Your well-crafted truthful item descriptions don’t need to be copy pasted to every single marketplace when you use Zipsale.
Be organised and proactive
It all depends on the scale you’re planning to sell at, but there is a great chance you may feel overwhelmed by enquiry messages, shipping duties, and preparing new listings. The solution is there – make use of the tools at your disposal. Zipsale helps you cross-post on numerous marketplaces quickly and easily.
Be organised: post regularly, respond quickly, update sold inventory straight away – it all adds up! Not even mentioning refreshing your items regularly – being proactive pays off!
Choosing a single day to ship your items might be a good time saviour. If shipping is not what’s taking most of your time, perhaps think how you can reduce an inflow of messages. Are there many repetitive questions? Worth reviewing your item descriptions then – how about including a few more details? Make sure to customise your offer settings. If you know that the items are highly desired might be worth switching the ‘open to offers’ option off rather than responding to every single bargaining message!
Starting your online shop with Depop is your first step to becoming an entrepreneur, and flexibility could be your secret weapon in securing maximum sales.
You’ll need to find that fine balance between your financial interests and your buyer’s perspective to conclude a sale. Be a negotiator, but don’t forget to prioritise your business goals.
Price negotiations can be delicate, but you should not sell anything below its market value.
The key? Think strategically. How about offering a small discount on subsequent purchases if you can’t agree to discount this particular item? What about return policy – can you be flexible here? Perhaps offer a pickup option, if your buyer lives locally, to save on delivery fees? There are myriad ways of how to achieve mutually beneficial outcome for both - the buyer and the seller.
If you are looking to grow your business further, sell your items on other marketplaces too. With a Zipsale account you only have to list them once to have stock on platforms like eBay, Etsy, and Shopify.